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Unilever To Bring Dry Spray to US AP/Deo Market

Will US consumers drop sticks for this globally popular format?

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By: Christine Esposito

Editor-in-Chief

Unilever says it is out to revolutionize the US AP/deodorant market with the launch of its new Dry Spray antiperspirants, which are rolling out across the CPG’s leading brands including Dove, Axe and Degree. Featuring a new formula with no water or alcohol, and a precision-designed actuator that produces a unique soft spray, the new Dry Spray goes on instantly dry without the sticky or wet sensation often associated with other antiperspirants.  “Deodorant is one of the most important pers...

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